CNN.
I'm the Director of Distribution & Weekend Programming at CNN. As a leader on the Programming & Distribution team, CNN's digital audience on its core platforms but with an eye for maximizing the news organization's journalism to meet and engage audiences around the world on a day to day basis.
This role involves leading two teams -- one focused on content distribution and the other weekend programming:
The Distribution team collaborates across editorial, product and data teams to tailor content for the right platform and the right audience in the right format at the right time.
The Weekend Programming team is a group of digital programming producers who are experts on weekend audience's needs and meet those needs through programming strategies executed on CNN's homepages and app.
MY SKILLS.
BREAKING NEWS
I produce high quality work under pressure and tight deadlines.
CONTENT STRATEGY
I brainstorm and execute innovative strategies that boost audience engagement.
MICROWRITING
I craft compelling headlines and alert language despite character count constraints.
REALTIME ANALYTICS
I use data tools to gauge audience interest and assign audience-focused stories.
.png)
HOMEPAGE DESIGN
I create visually captivating presentations of the top news stories of the moment.
USER EXPERIENCE
I consult on product launches that are designed to increase mobile news consumption.
I have a passion for entertainment as well as race, gender and identity. I have written stories covering the intersection of politics and pop culture, including this explainer on the history of racist makeup after pictures emerged of Canadian Prime Minister Justin Trudeau in blackface. I discussed my piece during a live interview with CNN's Brianna Keilar.
I was a part of a cross-functional team that launched CNN's first entertainment newsletter, a product designed to reach new audiences and allow them to engage deeper into our pop culture coverage. I created the newsletter's framework and collaborated on its design as well as produced and edited each week's edition.
I was a co-host on Pop Life Pop Off, a culture and entertainment show on CNN.com and YouTube. Alongside senior writer Lisa Respers France, we talked about entertainment's intersection with real world topics ranging from race and equality to internet culture to generational differences.
